The Nielsen Norman Group found that most users stay on your website less than 59 seconds. That means you’ve got less than 1 minute to spark a user’s curiosity and capture their attention.
The writing on your web pages determines how long a user will stay on your website. If your writing is too hard to read, your target customer won’t be sticking around. Think about it: we all have a cluster of thoughts going on within that same minute, and your ideas have to be what they choose to focus on.
You’re a Person: Write Like One
You want everything on your website to be straightforward, easy to read, and direct.
Let’s break this down:
Uncomplicated sentence structure + everyday words = humanized writing
People want to connect with your business before they invest in it. If your goal is to drive action on your website, you’ve got to keep it simple.
Users don’t want to connect with a website, but with an idea. Keeping writing short and sweet makes it sound like there’s a human being is behind a brand.
Plus, mobile-optimized websites (like yours should be) are made for micro-copy: you’ve got to simply say what you’ve got to say as quickly as possible.
Simple Copy is Not Stupid Copy
Top-notch writing (copywriting and otherwise) is sharp, short, and easy to read.
Think about your favourite book. For me, it’s Colum McCann’s Let the Great World Spin (ask me to borrow it anytime). The story itself is anything but straightforward. However, it’s dictation is sharp and simple.
Simple dictation does not simplify your ideas. It communicates them in fewer words, with the right ones.
Humanize Your Writing With a Copywriter
A strong copywriter can:
Connect with a user on multiple levels
Develop a voice and tone for your brand
Convert your users through well-crafted words
Tell the story of your business enthusiastically
Humanized writing can help you attract potential customers and take your business to the next level. If your website needs refined writing that inspires connection and drives action, get in touch here. Let’s make the most out of your marketing budget.