In September of 2018, I accomplished what seemed like an insurmountable goal: to gain a byline in a major publication. You can read my piece At a crossroads on Canadian Geographic’s site here.
The Nielsen Norman Group found that most users stay on your website less than 59 seconds. That means you’ve got less than 1 minute to spark a user’s curiosity and capture their attention. The writing on your web pages determines how long a user will stay on your website. If your writing is too hard to read, your target customer won’t be sticking around. Think about it: we all have a cluster