Cultivating Connection: Active Transport and Our Love of Winnipeg

Like many Winnipeggers, the majority of my adult life as a commuter has consisted of long waits at the bus stop, rushed walks early in the morning, and bike rides along the river into and out of downtown at any hour. Of the countless times I’ve used active transport to move around our city, the moments which stand out most are ones where I’ve felt a part of something bigger

Cultivating Connection: Welcoming and Inclusive Public Spaces

*Disclaimer: I am by no means an expert in community accessibility or urban design. These are simply topics that I find myself thinking about a lot, and well, writing is my method of organizing thoughts and hearing varying opinions. Growing up, I was a sidewalk rider. We lived on the corner of a pretty busy street in a Winnipeg suburban neighbourhood. With a regular bus route and easy access to

Keep It Simple: How to Humanize Your Content

The Nielsen Norman Group found that most users stay on your website less than 59 seconds. That means you’ve got less than 1 minute to spark a user’s curiosity and capture their attention. The writing on your web pages determines how long a user will stay on your website. If your writing is too hard to read, your target customer won’t be sticking around. Think about it: we all have a cluster

What Stellar Copywriting Can Do for Your Business

Copywriting is an essential dimension of online marketing and presence, yet, is often overlooked. By strategically crafting words which drive a person to take a specific action, engaging copy can be the difference between a successful online digital marketing strategy and a flop. Whether you’re a budding entrepreneur or an established business owner, effective content will drive action on your web pages, blog posts, or newsletters. On top of generating increased engagement

Stop Being a Stressball + Get Things Done: How to Successfully Work Remotely

Are you an entrepreneur, contract worker, or part-time remote employee? If you’re anything like me, the no-pants, no-alarm lifestyle can start to get the better of you. As good as it feels to sleep in and take advantage of not having a boss or coworkers expecting you to look somewhat presentable, the lack of routine can start to take a toll on your productivity and overall mood. On the other

Sustainable Travel Guide: Genoa, Italy

Genoa (Genova) is a vast, yet quaint, port city in northern Italy. As the capital of Liguria, the Metropolitan City of Genoa boasts a resident population of 856,000. Tucked away on the Gulf of Genoa in the Ligurian Sea, the New York Times noted that “Genoa isn’t Rome or Florence. That’s part of its charm”. The charm of this city lies in its indifference to the changes of the surrounding world.

The Meaning of Flâneur and the Importance of Presence

Home isn’t a stationary place, but rather a connection with oneself that travels where they do. It’s that feeling of bliss present wherever you are, whether it be in the center of a bustling of a city, or in the middle of a field under blue skies. I’ve struggled to find a term that best describes the aching completeness we feel while moving through a city, whether it be my